“Penticton Top 40 under 40 is presented by Prospera Credit Union in partnership with the Penticton & Wine Country Chamber of Commerce and JCI Penticton, with support from Community Futures Okanagan Similkameen”
Erin Trainer started ET2media with her husband Erick in 2011. Both coming off successful careers in journalism on Vancouver Island, making the transition to entrepreneurs was a risky venture, but one which seems to have paid off.
With the support of friends and family, ET2media was created and is a successful business specializing in “creating strategic videos for businesses and organizations” and offering event management, video blog training and photography services.
Erin draws inspiration from “helping non-profits and business owners share their stories” and the reaction of happy clients to the videos ET2media produces, in turn motivates her to work harder and “discover new ways to help them communicate efficiently, effectively and economically.”
Erin credits ET2media’s success in part to business relationships they’ve managed to develop in the South Okanagan community and as a member of that community she is committed to making it better by contributing her skill sets by both working and volunteering in it. She encourages other young entrepreneurs to “Support your peers and local businesses. Make a point of helping others, especially in a small town – it goes a long way.”
Apart from her business venture, Erin recently became the manager of the Penticton Farmer’s Market; a role where she takes great satisfaction in being able to support local farmers while simultaneously helping to educate people about the benefits of eating fresh, local food. She also started the Trout Creek Community Association which supports community oriented projects such as community clean-ups, neighborhood picnics and projects aimed at fostering community engagement.
A good work life balance was one of the goals for Erin and her husband’s move to the Okanagan, and is one she seems to have successfully achieved. Despite the time constraints of starting up a new business and her various volunteer projects, Erin finds time to write for Wine Trails magazine, foster cats for the BC SPCA, as well as staying active with yoga and exercise classes and hiking, biking and snow-shoeing regularly.
When asked to reflect on her journey as an entrepreneur, Erin replies “ET2media is nearly three years old now, and I would say we are successfully working through the ups and downs of running a new business. It’s an interesting and exciting obstacle course that teaches me lessons, and makes me better a person professionally and personally.”
For more information on the Penticton Top 40 Under 40, including how to nominate someone click here.