“Penticton Top 40 under 40 is presented by Prospera Credit Union in partnership with the Penticton & Wine Country Chamber of Commerce and JCI Penticton, with support from White Kennedy LLP Chartered Accountants”
Back in 2001, the Suburban Princess Boutique started as a modest home based business of Jennifer Kole’s. Inspired by her love of fashion, Jennifer started selling overstock women’s clothing and accessories from major US retail stores.
Taking a cautious approach and slowly building her clientele and business online. “Social media has played a big part in our success; our Facebook page has over 3400 fans and is growing daily.”
Jennifer has words of advice for new business owners. “I encourage new entrepreneurs to start off small, and grow their business. I have seen too many businesses fail by jumping in over their head, and then not being able to sustain it.”
In 2007, the business grew to the point where Jennifer felt the need to expand to a physical retail location. From that point onward Jennifer never looked back. “We have been able to adapt to the market while maintaining a quality and a value that our customers seek.”
The Suburban Princess Boutique now employs four employees in addition to Jennifer and was awarded the Summerland Chamber’s Retail Excellence Award in 2012 and was voted the best fashion store and best accessories store in the South Okanagan in The Best of the Okanagan Awards from Okanagan Life Magazine, and were finalists in both categories in 2013.
Being self-employed, Jennifer is enjoying the freedom of spending more time with her husband Kevin and their two children Dylan and Sydney, but she still finds time to give back to the community. She has participated in the Kinnetes Club of Penticton annual fashion show, the Summerland Blossom Tea & Fashion Show, and upcoming events benefitting The Dragonfly Pond Society and the South Okanagan Women’s Shelter.
To Jennifer, community means “a sense of belonging to an area, and group of people. It’s about working together for the greater good for all.” Greatly thankful of her business’ continuing success, the Suburban Princess Boutique proudly participates in the high school work experience program and makes numerous donations to worthy charitable causes including supporting minor hockey, Dry Grad, SOWINS and raising epilepsy awareness.