Top 40 Under 40 January 15th – Jim Cressman

Penticton Top 40 Under 40“Penticton Top 40 under 40 is presented by Prospera Credit Union in partnership with the Penticton & Wine Country Chamber of Commerce and JCI Penticton, with support from White Kennedy LLP Chartered Accountants

Jim Cressman, president of Invictus Entertainment Group (“IEG”) is credited with bringing world class headlining acts to the South Okanagan Entertainment Centre and mid-sized venues in the Penticton area.

IEG is a “booking and brokering agency specializing in entertainment procurement, event programming and artist representation on an agency and management level.”

jimHaving managed dates and tours with artists such as Carrie Underwood, Bob Dylan, Maroon 5, Brad Paisley, Jason Aldean, Mötley Crüe, KISS, Alice Cooper, Dwight Yoakam, Great Big Sea, Chicago, Alan Jackson, Dean Brody, Keith Urban and Loretta Lynn, Jim has no trouble explaining why he based his agency out of Penticton.  “When people in LA or New York or Toronto ask me ‘why are you based in Penticton,’ I just smile and say ‘come visit us – spend a few days in the area and you’ll get it.”

Jim has been successful in balancing his business success with time with his family.  His wife and business partner and their beautiful young daughters are his inspiration.  They inspire him with their empathy, compassion and patience and motivate Jim to find innovative and creative solutions to the frequently volatile obstacles in the entertainment business.  It’s perhaps this strong family grounding which has allowed Jim to take an upstanding and transparent approach to the sometimes seedier side of the entertainment industry.

Through his many years in the industry Jim has learned to persevere and now strives to “embrace challenges with positive energy.”  Jim recounts a time at the first agency he worked for where he was told he would not be paid substantial commissions owing to him.  Rather than quitting and suing the company, he worked harder to keep the clients happy, bailed out the company and eventually bought them out.  Lessons like these have taught him that the “high road is often the most expensive route but it’s worth it.”

IEG recently received awards for ‘2013 Booking Agency of the Year’ and ‘2013 Talent Buyer/Promoter of the Year’ from the Canadian Country Music Association and is looking at expanding its business into other related entertainment fields.  For example, having “partnered with Universal Music Group – Canada to launch a label – “Big Star Recordings,” and producing movies”

Jim credits a large part of his success to the community, which for him he equates to the word “support.”  “Being part of a supportive collective that’s bigger than yourself.  A place where you can inject positive energy and glean the same back when you need it most.  This can be a circle of colleagues or friends, family, an office, a neighborhood – whatever.”

His success has inspired Jim to give back to the community.  Jim co-produced the sold out “HALO High Water” benefit concert raising over $500,000 in aid for flood victims in Alberta.  To Jim the success of this event demonstrates “Music is the manifestation of emotion in an auditory setting.  I believe in the healing power of music.  The intention of the event was to raise money, but it was also about bringing together a community of people in order to celebrate their resilience with artists who are emotionally invested in that city.”

For more information on the Penticton Top 40 Under 40, including how to nominate someone click here.

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