Penticton Top 40 Under 40 September 24th – Max Picton

logoPenticton Top 40 under 40 is presented by Prospera Credit Union in partnership with the Penticton & Wine Country Chamber of Commerce and JCI Penticton, with support from the Canadian Youth Business Foundation


Born and raised in Penticton, Max Picton has long believed in the potential of the Peach City as a world-class travel destination.  Now via his enterprise he is able to showcase this to the world.

max Max, age 32, is one half of the business partnership which has brought Penticton, The Barefoot Beach Resort.  An 11 acre-multi-million dollar vacation resort project located at the south end of Penticton which officially opened this June.

Seeking to offer an experience to travelers who want to “Escape the Conventional”, The Barefoot Beach Resort’s unique yurt accommodations come fully equipped with king sized beds, three piece bathrooms, kitchen areas and in one instance even a hot-tub and cater to travelers who want to leave a lighter imprint on the environment.

yurtBarefoot Beach Resort also aims to create a hub of complimentary on-site businesses at its location. It currently has a restaurant and beverage house, beachwear store, watersports and adventure rental, organic produce grocery store, ice-cream shop, smoothie shop and café.

The fact that this resort was completed in less than a year, from start of construction speaks volumes of the entrepreneurial spirit and vision of Max.

The route towards completion of the Barefoot Beach Resort has been far from easy.  From the outset, a project of this size had its fair share of obstacles.  From dealing with permits for sewage, highway access issues and navigating the approval processes at various levels of government, there were many skeptics as to the project’s viability.  But Max’s commitment to the project to bring a “positive change and impact to the community” persevered.

Max credits skills he picked up when he started his own entertainment company at the age of 24 with some of his success.  “Planning, promoting and getting the word out are useful skills applicable for any job.”

When asked for advice for his younger self or for young entrepreneurs like him, Max has the following to offer:  “If you have a vision in your head, something that you truly believe in, that you think is right.  Pursue it whole heartedly, because there is nothing more satisfying than seeing your vision to fruition.”

For more information on the Penticton Top 40 Under 40, including how to nominate someone click here.


Leave a Reply

Your email address will not be published. Required fields are marked *