“Penticton Top 40 under 40 is presented by Prospera Credit Union in partnership with the Penticton & Wine Country Chamber of Commerce and JCI Penticton, with support from the Canadian Youth Business Foundation”
Carla Seddon does double duty as the Director of Marketing at the South Okanagan Event Complex and as a busy mom to her young daughter. Seddon is an integral part of the Global Spectrum team, which operates over 115 public assembly facilities around the world.
Seddon is a proficient social media marketer and has been able to significantly increase the exposure of the South Okanagan Event Complex via online campaigns. Her efforts led to an impressive 63% increase in the online following of the Penticton Trade and Convention Centre and South Okanagan Event Centre from February 2011 to December 2012.
In 2013, Global Spectrum singled Carla Seddon out with the Bob Schwartz Award for Excellence in Public Relations for her performance. Furthermore, Seddon also helped the South Okanagan Event Centre to be recognized as the number one venue in Canada with a capacity of 5,000 or less by VENUES TODAY.
Seddon also prides herself on community involvement; she has headed Global Spectrum’s ticket donation program since 2011. This program provides support for local non-profit organizations. Seddon has also taken pride in engaging the local community by supporting homegrown talent, giving them the opportunity to perform alongside international talent.
JCI Penticton- What motivates you?
Carla Seddon– My family, especially my daughter. I want to be a strong female role model for her, show her through example that the only limitations she has will be the ones she places on herself.
I also have a strong sense of community. I grew up in the Okanagan and I want to see it progress and move forward. I want to be an active participant in helping my community grow and prosper.
JCI Penticton- Can you explain your career goals?
Carla Seddon– My career goals are challenge based. I love a good challenge and as long I feel I am assisting in moving a company or organization forward I am happy. I love my job but I also feel like my skills are multifaceted and transferrable and am excited about the future.
JCI Penticton- What advice would you give to a younger you?
Carla Seddon– To listen more. To be present in the moment as much as possible.
I came across a quote in my early twenties that has stuck with me throughout my career:
“Learn everything you can, anytime you can, from anyone you can – there will always come a time when you will be grateful you did.”
That includes learning from people you have the hardest time working with. Those are the people that will teach you the most about yourself.
Appreciate the small victories and learn from your mistakes and be ok with making mistakes. Having a child teaches you that almost immediately and it definitely helps with any job you will ever have.
For more information on the Penticton Top 40 Under 40, including how to nominate someone click here.